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On Message

ebook

Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication.

Examining how to capture more followers who listen for longer and more intently, On Message will teach you how to develop your voice, segment your audience for more effective messaging, edit existing copy and engage with new and emerging markets.


Expand title description text
Publisher: Kogan Page Edition: Precision Communication for the Digital Age

Kindle Book

  • Release date: January 3, 2013

OverDrive Read

  • ISBN: 9780749464882
  • Release date: January 3, 2013

EPUB ebook

  • ISBN: 9780749464882
  • File size: 1459 KB
  • Release date: January 3, 2013

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication.

Examining how to capture more followers who listen for longer and more intently, On Message will teach you how to develop your voice, segment your audience for more effective messaging, edit existing copy and engage with new and emerging markets.


Expand title description text
  • Details

    Publisher:
    Kogan Page
    Edition:
    Precision Communication for the Digital Age

    Kindle Book
    Release date: January 3, 2013

    OverDrive Read
    ISBN: 9780749464882
    Release date: January 3, 2013

    EPUB ebook
    ISBN: 9780749464882
    File size: 1459 KB
    Release date: January 3, 2013

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB ebook
  • Languages
    English